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WORK LIFE

“We are not a team because we work together. We are a team because we respect, trust and care for each other.” — Vala Alshar

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Photo by Marvin Meyer on Unsplash

For years I have referenced data from the Gallup organization for insights on various topics. What I like about Gallup Polls is that they stake a claim on getting the most diverse viewpoints from the broadest field of data. They have the resources to do this because they do it well and have become trusted for it, unlike many news polls that pretend to do so.

When companies measure ROI, they are measuring results after the fact. …


MARKETING MATTERS

“I may lose a battle but I shall never lose a minute.” — Napoleon Bonaparte

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Photo by Duncan Kidd on Unsplash

Have you ever noticed how many business and marketing books feature warfare analogies? Why are there so many business books based on Sun Tzu’s The Art of War? Ries and Trout’s Marketing Warfare draws its principles from the writings of Von Clausevitz. In what sense is marketing like warfare?

The similarities are many, actually. Here are three.

  1. Both marketing and war require strategy.
  2. Both require knowing what you’re up against.
  3. Both require strategic awareness and execution.

Strategic awareness means paying attention as the plan unfolds because plans developed in an ivory tower don’t always work out as anticipated when they encounter the unpredictability of reality. This is why many NFL football games look like they will be a rout by the end of the first half, because one team’s game plan was amiss. …


BOOKS

“A revolution is not a trail of roses.…” — Fidel Castro

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Santiago, Chile, 2019. Photo by Elias Arias on Unsplash

This year I’ve been reading quite a bit about the Russian Revolution. Though primarily Solzhenitsyn’s perspectives, I’ve gleaned some from Leon Trotsky’s book on the Russian Revolution. In sharing insights from Solzhenitsyn on Medium, someone left me three other book recommendations including two volumes by Richard Pipes, a Baird Professor of History at Harvard. I found Pipes’ books in our library and have begun the smaller volume, A Concise History of the Russian Revolution. (416 pages)

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Blockade in 1905. Public domain.

The following two excerpts from the introduction caught my attention, specifically in light on the ongoing night time protests and violence in some of our cities, particularly Portland and Seattle. …

About

Ed Newman

Retired ad man, I’m an avid reader who writes about arts, culture, literature & other life obsessions. @ennyman3 https://pioneerproductions.blogspot.com/

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