Before going into battle we must know WWAUA
One of my current reads is Belichick: The Making of the Greatest Coach of All Time, by Ian O’Connor. When I took the book out of the library I wondered what it would add that I didn’t already know from having read The Education of a Coach by David Halberstam. It didn’t take long to learn that this was a very different book, more like “an unauthorized biography” though well-researched and packed with insights.*
The one thing both books make clear is that the New England Patriots coach is a master of the game as regards reading film, reading offenses and defenses, and understanding football.
A recurring theme in this book is how impressed players and peers were by both his work ethic and his skill at interpreting game films, which he learned very early in life from his father who was also a football coach.
The biggest takeaway for me so far is the concept of WWAUA, which is to say Knowing Your Opponent or in my words here, knowing What We Are Up Against. This insight applies to war, business, marketing, and politics.
WWAUA
What We Are Up Against
In Super Bowl XXXVI the St. Louis Rams were 14 point favorites to win. They were nicknamed “The Greatest Show on Turf” behind the arm of…
