From the Marketing Desk: Examples of Why One Size Doesn’t Fit All

“Hope is not a strategy.” — Vince Lombardi

Photo by Robert Linder on Unsplash

It’s been more than 20 years since I first wrote about silver bullets . Seems like everyone wants a superficial quick fix to everything these days. Truth is, whether it’s business or anything else in life, it’s seldom that simple.

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