THE BLOGGING LIFE
Plus a few thoughts on things I have learned along the way.
Just putting it out there. I do enjoy the power of crowdsourcing. In the old days in my advertising career I would sometimes walk around the office to obtain the opinions of peers as regards the effectiveness of a headline or a layout, a photo selection or whatever. “Does this connect?”
Nowadays, we have social media to give us perspective on issues and advice on conundrums.
In early June I will hit two million pageviews on my Ennyman’s Territory blog, but to be honest I do not know if this is really a significant milestone or not. What follows are a few of lessons I learned along the way.
- Be Consistent
I post daily. I have posted daily since Spring 2007. You can do weekly, or whatever, but be consistent.
- Narrow Your Focus
At first I wrote about anything. Over time I focused on a handful of specific themes, and organically built a following.
- Make a Covenant with Your Readers
Promise yourself to give them content that makes it worthwhile for them to actually click on your link and give up a small amount of time to read what you are sharing.
- Develop Systems for Sharing
The saying, “If you build it they will come,” worked in Field of Dreams, but in the real world there is so much competition for your potential reader’s eyeballs that no one will know that you have been blogging unless you let them know. I used Twitter and Facebook. Getting new readers on Twitter is hashtag driven and I do not feel it to be manipulative. As for Facebook, I do not buy ads and only post on my wall. If friends want to check things out, they may. I am not trying to be pushy, just letting them know. I do not seek out new friends just to get followers. People seem to reach out to me for their own reasons, and some to actually get to know me.
People blog for all kinds of reasons. Many seem to be in it for the money, but I am doubtful there are very many who can really make a living by blogging. (I’d be happy to be proven wrong, but as far as I know there are no “Nielsen Ratings” for blogging.)
There are many other reasons to blog, however. To influence, to persuade, to share one’s creativity or ideas about issues, to document a fragment of history, to simply make connections with others. (Example: I cover the local arts scene here in the Twin Ports. Maybe one day someone will want to use this info in a future history of the emerging 21st century Duluth-Superior arts scene.)
Well, the purpose of this blog post was stated in the title. I’m looking for feedback. Is two million pageviews a milestone? It feels like it to me. Is it a milestone to celebrate? I dunno. It’s a very different kind of milestone from people who measure success by the number of collector cars they own, or net worth.
Meantime, life goes on…. till next. What a long, strange trip it’s been.