MARKETING

Online Advertising: Was Facebook Caught with Its Pants Down?

“Secrecy is a mark of Fraud.” — Lord Coke, 1602

Photo by Campaign Creators on Unsplash

For nearly a decade Bob Hoffman, the Ad Contrarian, has been beating the drum that digital advertising is a shady region awash with fraud. Even so, like a shiny new toy businesses have poured billions of dollars into the coffers of its…