Super Bowl LIV Post-Game Reflections
“You dream of your first NFL start when you’re a little kid, playing football in the backyard, but until you get there, you never know what to expect. “— Patrick Mahomes
In February I started a blog post the morning after the Super Bowl in an attempt to record my impressions of the game while they were fresh. I never did complete the blog post, but had these notes describing my reactions to this year’s game. They still look relevant and right now, with no major professional sports taking place, a little nostalgic peek at that peak game of the NFL season might be entertaining for some.
This is definitely a rich man’s game. While it bills itself as a sporting event, it’s really an extravagant showcase for Capitalism.
— Miami paid $20 million for the privilege of hosting this year’s Super Bowl.
— Pepsi paid $11 million for its salacious halftime show.
— Brands paid more than $5 million for each commercial spot. (This does not include the cost of making the Super Bowl worthy spot.) Michael Bloomberg (Net worth $60 billion) even ran an ad, as did President Trump (Net worth circa $3 billion).
Andy Reid, coach of the KC Chiefs, clearly has a lot of fans. Everyone seemed to be rooting for him to get the monkey off his back. (Most wins without winning the “big one.”) His kids — I mean, his players — helped him achieve this, and everyone could see and feel the love.
Everyone knows that this extravaganza is all about the ads now. Every possible element is auctioned off and branded. Turkish Airlines owned a high profile spot, right there in front of the Talking Heads, thus demonstrating the international reach of this event.
Just before the game Secret aired its “Let’s Kick Inequality” kicker, just before the kickoff. It was well-done. I was surprised that the announcers didn’t make a connection made between that and the fact that the 49ers had the first female coach in the league there on the sidelines with the rest of their clan.
I was rooting for the Chiefs, for Andy Reid’s sake, but always always always feel bad for the players and coaches on the losing team. This Vince Lombardi quote comes to mind here: “Show me a good loser, and I’ll show you a loser.”
BEST AD: Jeep. Brilliant concept, re-visiting the classic Groundhog Day with Punxsutawney Phil and Bill Murray. Perfect execution.
Let’s close this out with three more Vince Lombardi quotes since the Super Bowl trophy that the winners hoist at the end of the game was named in his honor.
“Leaders aren’t born, they are made. And they are made just like anything else, through hard work. And that’s the price we’ll have to pay to achieve that goal, or any goal.”
“I firmly believe that any man’s finest hour, the greatest fulfillment of all that he holds dear, is the moment when he has worked his heart out in a good cause and lies exhausted on the field of battle-victorious.”
And finally, “If it doesn’t matter who wins or loses, then why do they keep score?”