The Culting of Brands, Dylan and Modern Celebritydom

“Don’t criticize what you can’t understand.” — Bob Dylan

Photo by the author.

In 2005 Douglas Atkin, a New York ad man , wrote a book titled The Culting of Brands. It was a marketing book showing the similarity between great business brands and cults. The notion is initially creepy as when we think cult we think of Jonestown and the downside of “drinking the Kool-Aid.”

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