Two Marketing Takeaways from Our Northern Minnesota Fishermen

Fishing is the activity of trying to catch fish. — Wikipedia

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Photo by James Wheeler on Unsplash

In its simplest form marketing, like fishing, has two basic parts: preparation and execution.


After lunch I stopped to see another friend who is also a serious fisherman. I asked him to explain what’s involved in getting ready for a fishing outing.


While preparation precedes any serious weekend fishing excursion, execution of the plan is equally important. How many businesses have drawn up wonderful plans, even found funding, only to flounder in the execution stage.

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An avid reader who writes about arts, culture, literature & other life obsessions. @ennyman3 Look for my books on Amazon

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