Why I’m Tired of People Talking About “Awesome Content”

Ed Newman
4 min readAug 10, 2018

It has to be the most overused word in digital marketing. “Awesome.” I understand the intent, but please, to hear the way people chatter about it you’d think creating “awesome content” was as easy as kindergartners making mud pies.

Synonyms for awesome at Thesaurus.com include all of the following: awe-inspiring, breathtaking, alarming, fearsome, magnificent…

Ed Newman

An avid reader who writes about arts, culture, literature & other life obsessions. @ennyman3 Look for my books on Amazon https://tinyurl.com/y3l9sfpj