Why I’m Tired of People Talking About “Awesome Content”

Ed Newman
4 min readAug 10, 2018

It has to be the most overused word in digital marketing. “Awesome.” I understand the intent, but please, to hear the way people chatter about it you’d think creating “awesome content” was as easy as kindergartners making mud pies.

Synonyms for awesome at Thesaurus.com include all of the following: awe-inspiring, breathtaking, alarming, fearsome, magnificent, intimidating, formidable, terrifying, wondrous… It’s a word best applied to the Deity, though the Grand Canyon might give us a sense of something approaching awesomeness. I mean, it is pretty grand, as in the dialogue, “This is a piano, and that is a piano, but this here is a grand piano.” Unfortunately, the way we use the word awesome these days it feels like any hack can produce mind-blowing “content” as easily as tying shoelaces. And if you can’t do it yourself, you can hire people to do it for you… for pocket change. Or so they say.

In an ideal world, everything is awesome and everybody is above average. Look at all these stories you find when you Google the phrase “awesome content”:

6 Awesome Content Sources That Take the Stress out of Social Media Sharing

9 Tips on How to Create Awesome Content that Is Easily Discovered

How to Create Awesome Content People Actually Want

4 Rules For Creating Awesome Content Your Audience Loves

4 Steps to an Awesome Content Calendar (and 6 Things You Need on It)

25 Tools to Find Awesome Content to Share

15 Ways To Consistently Create Awesome Content That’ll Get People Coming Back To Open Your Emails, Visit Your Blog, And Watch Your Videos

7 Awesome Content Marketing Examples You Can Steal

How to Create Awesome Content for Facebook, Twitter and Google+

The 3 Keys to Awesome Content Marketing That Works
(Both this and the previous one are by Jeff Bullas. Awesome!)

Awesome Blog Writing Service

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Ed Newman

An avid reader who writes about arts, culture, literature & other life obsessions. @ennyman3 Look for my books on Amazon https://tinyurl.com/y3l9sfpj