Your stat on percentage of readers (3%) didn’t ring true to me so I looked for something to confirm either you or my gut and found this:
According to this Time Use Survey the numbers look very different:
Analysis | Leisure reading in the U.S. is at an all-time low
The share of Americans who read for pleasure on a given day has fallen by more than 30 percent since 2004, according to…
The article does express concern that book reading has dropped significantly. You still make valid points.